On September 23, 2025, Ciril GROUP will be taking part in the Convention des Réseaux Commerciaux (CDRC), a not-to-be-missed event for franchise networks, growing brands and entrepreneurs looking to secure their business location projects.

Geomarketing for network development

Our mission is clear: to put the power of data and geomarketing at the service of your strategy. Whether you're launching your first business or already heading up an expanding network, we can help you :

• Analyze and understand your territories with precise analyses of local potential and competition.
• Optimize your locations by identifying the best performing areas to maximize your sales.
• Efficiently manage your business development with simple, accessible tools designed to adapt to your growth strategy.

Geomarketing solutions to support your strategy

GEO Businessour new stand-alone standard geomarketing web platform: an intuitive tool that provides you with exclusive data to analyze your market, create and compare your location zones, and build a solid development strategy.

EasyRetail®our ready-to-use, customized geomarketing web solution, enables you to identify high-potential sectors, simulate your locations and estimate the sales of your points of sale. Analyze your local environment, manage your exclusivity zones and export your strategies internationally. Integrate your data and create customized reports to effectively manage your development.

Customized geomarketing studies Whether you're an entrepreneur launching your first business or a fast-growing retailer, we can carry out customized studies to meet your needs in terms of location, performance and competition. ELM, EDM, EGM, Zonification or statistical surveys, our experts are at your disposal to help you realize your projects.

Thanks to this expertise, we can support both project owners and networks in their expansion strategy.

Our CDRC highlights

Throughout the day, our experts will be on hand to talk with you. The event will also feature two highlights:

• 1:15 p.m. - Round table " Setting up a business: how to find the right location and premises".

Hosted by Mélani Geyer Kessous (RX France), with the participation of :

• • Nicolas Louis-Amedée (Ciril GROUP)
  • Myriam Trabelsi (Club des Managers centre-ville et territoire)
  • Laurent Godde (Bagelstein)

This round table will provide participants with concrete examples and methods to help them make the right choice of location.

• 5:15pm - 6:00pm - Conference " 10 to 200 units: what location strategy to develop your network?"

With :

• Nicolas Louis-Amedée (Ciril GROUP): an expert in geomarketing, he will explain how analysis tools can be used to structure network development and make informed decisions.
• Laurent Wattez (Petit Fils): a key player in the brand's development for many years, he will share his feedback on the keys to success that support a network's long-term growth.
• Cédric Giacenti (Franchisor & Franchisee): drawing on his experience as head of major food service networks such as Subway and Pitaya, he will bring a dual perspective as franchisor and franchisee, and share his vision of the sector's current challenges.

This conference will provide an opportunity to combine feedback from the field with strategic tools, to understand how geomarketing can help drive sustainable network development.

Why meet our experts at the CDRC?

Making the right location decision is a key moment for any business or franchise network. Thanks to geomarketing tools and methods, you can secure your investments and accelerate the growth of your business. Our experts are fully aware of the specific challenges of franchise networks: defining territorial coverage, managing exclusivity zones or adapting strategy to the specific features of each market.

Whether you're an independent entrepreneur, a franchisee or an expanding franchisor, we offer simple, powerful and tailored solutions to help you make the best decisions.