New results from the Population Census (RP2022 – INSEE)
New results from the Population Census (RP2022 – INSEE)
Published on December 9, 2025
The annualIRIScensus is now available. It is an essential resource for understandingregional dynamicsat the grassroots level.
Socio-demographic factors are constantly changing and Ciril GROUP makes it a point of honor to update this key data to reflect the reality on the ground and strengthen the reliability of your decisions.
A variety of data to cover the entire sociodemographic structure of the territories
INSEE provides more than400 variables, which Ciril GROUP enriches to generateseveral thousand indicatorsfor analyzing all major topics:
- Population:number of inhabitants, breakdown by age and gender
- Households & families:socio-professional categories, family structures, number of children, single persons, single-parent families, etc.
- Housing:types, sizes, age, occupancy types (owners, tenants, social housing, etc.), second homes, vacancy rates, length of occupancy
- Work:active workers, types of employment, unemployment, educational attainment levels, etc.
- Mobility:modes of transportation, workplace
Whether expressed in terms of volume, share, or density, these indicators—when chosen wisely—become a powerful tool for understanding territories.
Products and models exclusive to Ciril GROUP
Combined with other data sources, these variables are also a component of many products exclusive to CIRIL GROUP:
- Commercial Attractiveness Territories (TAC)
- IRIS typology
- Retail KPIs:number of stores per capita, equipment levels, competitive pressure, catchment areas, etc.
- And many more
An essential foundation for geomarketing
This fine granularity feeds our geomarketing solutions GEO Business and EasyRetail. It allows us to reconstruct indicators at all scales—municipalities, postal codes, counties, regions—but also based on our business benchmarks such as Commercial Attractiveness Territories (TAC), and above all,your own catchment areas.
The updated INSEE data is also integrated directly into:
- market and location studies
- network mesh or performance analyses
- regional diagnostics
- economic potential assessment maps
Each map thus becomes a genuine decision-making tool that is clear, operational, and immediately usable.
Some examples of issues resolved using INSEE data
- Prioritize areas with high potential
To ensure reliable growth, are you looking to prioritize areas with more than 100,000 individual homes, at least 20% of which are high-income households? How can you quickly identify and delineate these areas? - Measuring a population pool around a location
Your experience has shown that you need at least 5,000 adults within 5 minutes. How can you obtain this figure in just a few clicks? - Identify the areas that correspond to your core target market
If your customer base consists of seniors living in urban areas, which areas really fit your business model? - Need assistance
Not sure? Our teams can carry out acustomized studyto secure your projects.
On GEO Business, a large INSEE dataset is already available in theStarter Pack.
Why go down to the IRIS scale?
Focus: demographic trends in the department over five years
Since the post-COVID period, internal migration among French citizens has been redrawing the demographic map. Trends observed:- Strong growth on theAtlantic and Mediterranean coasts, in theAlpineregions, and inthe Île-de-France region(excluding Paris).
- Significant decline in thediagonal of emptiness, but also inHauts-de-FranceandNormandy.
- Paris continues to lose residents, a trend that began several years ago.
However, these findings must be qualified: a departmental reading often masks very significant disparities.
Example: the Nord department, a region of striking contrasts
With its2.6 million inhabitants, the North remains the most populous department in France. Overall, it appears to be virtually stable (+0.5%). However, internal dynamics are far from uniform.
- Lille:+2.54%
- Roubaix:+2.59%
- Tourcoing:+1.84%
- Dunkirk:-0.39%
- Villeneuve-d'Ascq:-1.68%
- Valenciennes:-0.82%
- 295gain residents
- 343lose
- 10are stagnating
Which scale should be used?
It all depends on your goals:- Local study, precise location:use theIRIS scale, or even the200 m grid(other data available from Ciril GROUP).
- National development plan:rely onCommercial Attractiveness Territories (TAC), an exclusive product from Ciril GROUP built according to real travel dynamics and commercial polarity.
INSEE publication: key takeaways
INSEE releases its data in two stages:- Summer:municipal data—early, but still too macro for detailed geomarketing applications
- Fall:IRIS data—ideal for analyzing local markets and dynamics neighborhood by neighborhood

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