Studies
Tailor-made studies
to guide your retail and brand strategies
Our mission: to turn your challenges into opportunities with comprehensive, customized geomarketing solutions
Our geomarketing know-how helps you to structure and optimize your development, whether it's a retail strategy or setting up a franchise. We're with you every step of the way: anticipating your performance, identifying your growth opportunities, understanding your customers, and ensuring the profitability of your locations.
For brands and networks, our dedicated studies enable you to forecast your sales, estimate development potential, analyze the competition, or support your international expansion.
For franchises, we carry out the studies essential to your growth: maximize your commercial development, allocate optimal areas to your branches or partners, and support your candidates with sales forecasts adapted to their location.
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Customized studies to guide your retail, distribution and brand strategies
Anticipate your performance, identify growth opportunities and understand your customers thanks to our studies dedicated to retail, distribution and brands. Whether you want to forecast your sales, estimate a network's development potential, observe the competition, plan your international expansion, or ensure compliance with your operational standards, our services are tailored to your needs.
Combining consumer interviews, mystery shoppers, focus groups and in situ tests, we develop tailor-made methodologies to support major groups, networks, brands and retailers in their strategic decisions.
Geomarketing studies and services
Optimize your location strategy with our geomarketing experts
Quantitative studies, statistical surveys
Benefit from reliable, precise analyses to inform your decisions.
Studies International expansion
Access new markets with our specialized studies.
Develop your franchise in compliance with the Doubin law
Secure your development and maximize your chances of success with a franchise or partnership. We can carry out geomarketing studies tailored to your specific needs.
For your Pre-contractual Information Documents (P.I.D.s), we draw up clear and complete local and general market statements, in compliance with regulations, to reassure your candidates and reinforce your legitimacy.
As part of your development, we design zoning studies and analyze the conditions for success, based on a detailed understanding of your business: analysis of your business model, performance of your existing units, customer profiles, competition, target market and ideal location zones.
These studies become a real strategic plan, designed to help you develop your network efficiently, by allocating the best locations to your branches and partners.
Finally, we support your prospective franchisees with detailed local market studies and sales forecasts, giving them a clear and secure vision of their project. Because your success is also your franchisees' success, we do everything we can to give you a decisive competitive edge.
Local market conditions
Rely on a clear, concise Local Market Report (LMR) to better understand your trade area. Get a global view of the market with detailed maps, precise tables and a precise list of competitors in the area.
General market conditions
Gather the key information you need to master your market with a market overview.
Analyze supply, demand, competition, legal constraints and development prospects to guide your strategic decisions.
Market research
Make informed decisions about your future location with a location market study (LMR).
Benefit from a complete diagnosis and a precise estimate of your sales potential.
Zoning and conditions for success
Efficiently structure your development with a zoning or success conditions study.
Optimize the sales potential of your future units to maximize your profitability.
Our expertise for your geomarketing studies
Solid experience and varied references
With over 300 active references, we support both large international groups and all types of outlet networks, emerging or established, in a variety of BtoB and BtoC sectors. Our customers include networks ranging from a few units to over 1,000 points of sale.
20 years of expertise at the heart of market research
Our multi-disciplinary team combines rich backgrounds in research institutes, business location, surveys, statistics and qualitative studies. This diversity enables us to offer in-depth analyses tailored to your needs.
Unique expertise in geomarketing
Thanks to our mastery of geo-intelligence, data and commercial dynamics, we have developed services and solutions tailored to the specific needs of franchise networks, associated commerce and other models, helping you to strengthen your strategic and operational decisions.
