Location market studies (EDM)
with sales forecast at cruising speed
Before you set up your own franchise or independent business, make sure you know the potential of your future location. Analyze your catchment area, your competition and your market to obtain an accurate estimate of your sales. Our EDMs provide you with a strategic vision based on reliable data and on-the-ground analysis.
Whether you're a retailer, entrepreneur, franchise candidate or project owner, our market study is made for you. Evaluate the potential sales of your business and identify the opportunities and risks associated with your location.
Our experts analyze consumer trends, competitive positioning, the economic environment, mobility flows and urban development projects to help you make an informed, strategic decision.
Check the real potential of your future site
There are 6 key parts to an EDM:
- Socio-demographic and geomarketing analysis of catchment area and location sector
- Documentary research on the past, present and future projects that could have an impact on your location
- One-day or longer visit with qualification of your future location, survey of competition, prices, photos, traffic...
- On-site and telephone interviews with key players in the location area
- Maps of the territory, demographics, businesses, commercial facilities, roads and pedestrian routes, etc.
- Grid for calculating theoretical market and estimated sales at cruising speed
Identify and assess the market potential of your catchment area
The key to good market research is the precise definition of your catchment area. This is based on a number of essential criteria: the existing retail offer, access times for residents and workers, the quality of the retail infrastructure, as well as an analysis of competing areas. Our study takes into account all the economic and commercial factors likely to impact the success of your project. Get a clear, strategic vision of your market.
Identify and assess the market potential of your catchment area
The key to good market research is the precise definition of your catchment area. This is based on a number of essential criteria: the existing retail offer, access times for residents and workers, the quality of the retail infrastructure, and an analysis of competing areas. Our study takes into account all the economic and commercial factors likely to impact the success of your project, to offer you a clear and strategic vision of the market.
Benefit from an on-site analysis with a visit to the competition
Our research manager carries out a one- to two-day site visit. This immersion allows us to evaluate the site, analyze customer flows and observe the operation of competing brands, while capturing the visual elements essential to the analysis (counts, photos, characteristics of establishments, etc.). This fieldwork is essential for measuring the intensity of competition in your sector and refining traffic forecasts. It also enables us to exchange views with local economic players, to gain additional insight into the area's commercial dynamics.
Estimate your achievable sales at cruising speed
The sales achievable at cruising speed are calculated on the basis of an in-depth analysis of market data: footfall observed among direct competitors, performance of similar retail areas, expected returns from new openings and the project's attractiveness. Our experts also take into account the specific features of your project, such as price level, outlet configuration, opening hours and team composition. For franchise or partnership projects, we work with the brands to gather precise data on sector trends, consumer habits and competitive dynamics. This rigorous methodology enables us to obtain a realistic vision of the potential of your future business, and to include it in your EDM.
Estimate your achievable sales at cruising speed
The sales achievable at cruising speed are calculated on the basis of an in-depth analysis of market data: footfall observed among direct competitors, performance of similar retail areas, expected returns from new developments and the project's attractiveness. We also take into account the specific features of your project, such as price level, outlet configuration, opening hours and team composition. In the case of franchise or partnership projects, we work with the brands to gather precise data on sector trends, consumer habits and competitive dynamics. This rigorous methodology provides a realistic vision of the potential of your future business.
Accurately diagnose your project with EDM
In addition to financial forecasts, our study provides an overall assessment of your project. It includes an in-depth analysis of the site's strengths and weaknesses. Our teams study the impact of future urban projects and the strength of the existing retail offer. We also analyze the actual activity levels of direct and indirect competitors.
We identify the traffic generators that will influence your outlet's footfall. For greater clarity, each criterion can be rated on an objective scale. This enables us to accurately assess the viability of your project in its environment.
