Studies for international expansion
Opening up to new international markets
Expand your brand internationally with an effective geomarketing strategy
International expansion is a crucial step for any company wishing to increase its influence and growth. To succeed, a thorough analysis of target markets and a solid strategy are essential.
Preliminary audits of zones or countries, identification of business practices, advice: we support you on all 5 continents with development plans and analyses of potential, as well as general and local market surveys.
Select the right countries, measure potential, organize development
Successful internationalization requires in-depth analysis of the target market and rigorous planning. Our market studies give you a clear, objective view of your potential for development abroad.
We are with you every step of the way:
- Analysis of economic conditions in the target country,
- Identify regulatory and administrative constraints,
- Mapping the competition and assessing their strengths and weaknesses,
- Analysis of barriers to market entry and exit,
- Estimated approach costs,
- Structure a dedicated team with clear objectives,
- Successful first openings and market launches.
Failure to anticipate the challenges of the international market can lead to costly failures and stunt your growth.
Export market research is essential to your success, as recommended by Business France, the Chambers of Commerce and Industry and the network of 4,500 French Foreign Trade Advisors (CCE).
Our international geomarketing services
- Pre-development audit
Before you get started, we analyze the suitability of your project in the target country. We assess the state of the local market, the forces at work and the economic and legal risks, as well as the commercial potential and the units to be opened.
- Sector and competitive analysis
We carry out a detailed analysis of your target sector, estimating the size of the market, the number of outlets to be opened, the products to be marketed, and the opportunities and threats that may influence your establishment. Our experts also review the competition, assessing their strengths and strategies.
- Local sales strategy
Benefit from an adapted strategy that includes a zoning study, which segments the target territory and identifies high-potential areas, as well as an analysis of communication trends, in order to study the marketing practices and actions of local competitors.
- Geomarketing for international markets
Ciril GROUP provides you with cutting-edge digital tools to manage your expansion, including geomarketing software and mobile applications, as well as up-to-date databases of residents, businesses and shops. You can also benefit from equipment to take control of CRM data, sales analysis tools, sector coverage and geodashboards for optimal monitoring.
Our international geomarketing services
- Pre-development audit
Before you get started, we analyze the suitability of your project in the target country. We assess the state of the local market, the forces at work and the economic and legal risks, as well as the commercial potential and the units to be opened.
- Sector and competitive analysis
We carry out a detailed analysis of your target sector, estimating the size of the market, the number of outlets to be opened, the products to be marketed, and the opportunities and threats that may influence your establishment. Our experts also review the competition, assessing their strengths and strategies.
- Local sales strategy
Benefit from an adapted strategy that includes a zoning study, which segments the target territory and identifies high-potential areas, as well as an analysis of communication trends, in order to study the marketing practices and actions of local competitors.
- Geomarketing for international markets
Ciril GROUP provides you with cutting-edge digital tools to manage your expansion, including geomarketing software and mobile applications, as well as up-to-date databases of residents, businesses and shops. You can also benefit from equipment to take control of CRM data, sales analysis tools, sector coverage and geodashboards for optimal monitoring.
