Quantitative-qualitative studies
Enhance your decision-making thanks to better customer knowledge
Our quantitative and qualitative studies enable you to explore new growth opportunities, better understand your customers' expectations and fine-tune your positioning. They are essential for maximizing your investments and accelerating your development.
Surveys, polls, statistics, focus groups, mystery shoppers, flow counts, brand equity, usage & attitudes, shopper studies... Every interaction with your customers is a learning opportunity. Understand their expectations and optimize their experience to develop your business.
Mystery shopper
The customer experience must be flawless at every point of contact. By assessing reception, customer service, product display and identifying any malfunctions, we can help you guarantee optimum quality. By checking compliance with standards and processes, our multi-channel audits - in-store, on the web and by telephone - give you a precise view of the quality of your service.
Mystery shopper
The customer experience must be flawless at every point of contact. By assessing reception, customer service, product display and identifying any malfunctions, we can help you guarantee optimum quality. By checking compliance with standards and processes, our multi-channel audits - in-store, on the web and by telephone - give you a precise view of the quality of your service.
Counts and flows
A store's attractiveness depends on its strategic location. Our studies help you measure footfall (by volume or by profile), analyze pedestrian traffic, identify visitor profiles and habits, and validate your location choices. By understanding traffic flows, you can optimize your presence and maximize your sales potential.
Shopper study
Understanding consumer expectations and behaviors is a key to success. Customer journey tracking, qualitative and quantitative studies, focus groups, interviews, surveys and immersive workshops enable you to refine your offer and improve the customer experience. This combined approach provides you with a global vision and concrete recommendations for adapting your marketing and sales strategies.
Counts and flows
A store's attractiveness depends on its strategic location. Our studies help you measure footfall (by volume or by profile), analyze pedestrian traffic, identify visitor profiles and habits, and validate your location choices. By understanding traffic flows, you can optimize your presence and maximize your sales potential.
Customer satisfaction
Effective customer relations are based on listening and continuous improvement. Our studies enable you to identify the points perceived as essential by customers in your sector of activity, to measure the weight of each in overall satisfaction, and to apprehend the feelings of your customers - whether loyal, occasional or new. We support you in drawing up targeted corrective action plans to strengthen loyalty and commitment.
Social climate / Network climate
A successful network depends on good communication and a healthy social climate. Our analyses help you to anticipate economic, qualitative and social risks, to detect any discrepancies between the network head and its partners, and to prevent tensions and internal conflicts that could hamper your growth. By identifying the levers for improvement, you can guarantee harmonious, long-term development.
Brand background
Refining your image and positioning is essential to boosting your brand awareness. It involves analyzing the spontaneous perception of your brand, identifying your customers' motivations and disincentives, measuring the gap between your actual offering and the way it is perceived, and optimizing your positioning in order to retain your customer base while attracting new consumers.
Social climate / Network climate
A successful network depends on good communication and a healthy social climate. Our analyses help you to anticipate economic, qualitative and social risks, to detect any discrepancies between the network head and its partners, and to prevent tensions and internal conflicts that could hamper your growth. By identifying the levers for improvement, you can guarantee harmonious, long-term development.
