Zoning and conditions for success
Zoning studies and conditions for success
Give a new dimension to your expansion strategy
Maximize your network's potential with a strategic zoning study.
The zoning study, also known as the conditions for success study, is a key step in structuring your development. It enables you to identify priority areas for franchising, and effectively organize the expansion of your franchise network. It enables you to estimate the number of units to be opened, and optimize their distribution over the territory. The study also helps you define a precise geomarketing plan for your future locations.
Our zoning studies
Expand your network efficiently and sustainably
Our approach is based on a rigorous analysis of your business model and your most successful locations. The zoning study enables us to identify the best expansion strategies to guarantee structured, efficient growth. We also optimize the management of the territories granted to us, to make the most of their potential.
By providing an in-depth, well-argued analysis of potential sectors, you professionalize your development approach. You also establish a relationship of trust with your franchise partners. Our studies enable you to present attractive territories, backed up by relevant, factual data. This facilitates negotiations and speeds up decision-making.
Our services for successful development
- Replicate your success by analyzing the best locations
Indispensable for any growing retailer, our study analyzes the performance of your existing outlets. It identifies the key success factors that need to be replicated, so that they can be transposed to your future outlets in a consistent and optimized way. Whether you're an emerging or established network, we study your business model to support your expansion.
- Estimate the number of units to be opened
We provide you with a strategic classification of municipalities and territories that are suitable for concession. The zoning study enables us to estimate the optimum number of units to open, depending on your business and your ambitions. We can also assess the potential business volume and market size of your sector. These data enable you to plan your development accurately and realistically.
- Visualize your data online with our geomarketing tools
All study results are accessible via our online tools, which are interactive, secure and tailored to your organization. Each employee has access to the data according to his or her rights, with passwords and integrated hierarchical filters. You can visualize your territories on clear, dynamic maps that can be used directly. Our GEO Business and EasyRetail solutions are designed for franchising and network development. Point-of-sale creation, territory management, isochrones, analytical reports: everything you need for effective management.
- 20 years at the service of networks and franchising
For more than 20 years, we've been supporting franchisors with reliable, precise studies tailored to their specific needs. Our analyses benefit all stakeholders: franchisors, franchisees and future candidates. Our commitment: to provide you with genuine, useful and effective decision-making tools.
