Geomarketing
Geomarketing
Develop your strategy with our geomarketing expertise
Geomarketing is an essential strategic lever for analyzing, understanding and optimizing your business by integrating the spatial dimension into your decision-making.
As a specialist in geomarketing studies and an expert in geographic information systems (GIS), Ciril GROUP helps you harness geo-intelligence to refine your analyses and improve your performance. We design and deploy dedicated solutions with you: geomarketing software, webmapping, geodashboards and geodecisional tools integrating big data, CRM, geofencing, reporting and geolocation. From territory analysis to network optimization, we bring you solutions tailored to your business challenges.
Solutions tailored to your needs
We offer high-performance geomarketing solutions, combining advanced technology and business expertise, to meet the needs of research, development and marketing departments. Our aim: to offer you autonomy and efficiency with the best tools on the market.
For non-specialists, our intuitive, easy-to-use solutions enable you to analyze your territories, identify your customers and make strategic decisions.
Solutions designed with you in mind
Ciril GROUP can help you choose, integrate and optimize the most appropriate geomarketing solutions. Our expertise enables us to analyze your needs and take into account the organizational, economic and technical constraints of your projects, in order to offer you high-performance solutions tailored to your challenges.
Interconnected for optimum performance
Integrating geomarketing tools into your information system is a key success factor for optimal data exploitation. We ensure fluid, secure interfacing of our solutions with your existing business applications, guaranteeing consistency and reliability of information within your digital ecosystem.
Discover our solutions
GEO Business: your ally in setting up successfully
GEO Business is the ideal solution for controlling your entire location strategy, whether you're a large, fast-growing company or an ambitious organization ready to take a new step forward. Get a head start with GEO Business, the free online platform that simplifies your strategic decisions. Analyze your territory, identify your ideal customers and choose the most profitable locations thanks to powerful, intuitive tools accessible to all.
EasyRetail: Develop and animate your sales networks
EasyRetail is designed to structure and optimize your retail and franchise development strategies. This solution enables you to anticipate market opportunities, fine-tune your territorial coverage and optimize the profitability of your network. Analyze high-potential zones, manage your territorial exclusivity and model your performance using advanced simulation tools. Easy to use and customizable, EasyRetail helps you structure and sustain your sales strategy.
Easy Retail: Develop and animate your sales networks
Easy Retail is designed to structure and optimize your retail and franchise development strategies. This solution enables you to anticipate market opportunities, fine-tune your territorial coverage and optimize the profitability of your network. Analyze high-potential zones, manage your territorial exclusivity and model your performance using advanced simulation tools. Easy to use and customizable, Easy Retail helps you structure and sustain your sales strategy.
Geomarketing studies to inform your decisions
Our geomarketing expertise enables you to anticipate your performance, identify your growth opportunities and ensure the profitability of your locations. Market research, local and general surveys, qualitative and quantitative studies, international expansion projects and much more, our experts carry out customized studies to help you analyze your market, understand your clientele, assess the competition and structure your development.
Whether you're a brand, a network or a franchise, we can help you optimize your commercial and territorial strategies.
Go further with strategic consulting
Investing in the retail and network sector remains an attractive and stimulating opportunity. A retailer's success depends not only on the value of its brand, but also on the solidity of its business model. To ensure a network's profitability, rigorous management of operations is essential, with careful control of gross margins. However, growth and sustainability depend first and foremost on relevant geomarketing analysis, to optimize the network's territorial coverage and exploit its full potential.
With Ciril GROUP, you benefit from tailor-made strategic and technological support to integrate geo-intelligence into your decision-making processes.
